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LOVE: Latinas are Helping the Economy

latina women shoppingIt seems that Latinos in general do a lot towards the betterment of America and helping the economy is one of them. Nielsen published an article titled, "Latinas are a Driving Force Behind Hispanic Purchasing Power in the US" stating:

"Hispanic women are gaining prominence in the U.S. and are becoming a strong influence on the mainstream economy. With 52 million in the U.S. population, Hispanics collectively have an impressive buying power of $1.2 trillion. Within the overall Hispanic demographic, however, the women are the ones in the driver’s seat, according to a recent report published by Nielsen. Hispanic women, also called Latinas, are the growth engine of the U.S. female population and are expected to represent 30 percent of the total female population by 2060, while the non-Hispanic white female population is expected to drop to 43 percent. Latinas are becoming more educated, tech savvy and connected, allowing them to write their own destinies and challenge the dynamic of Hispanic households. With 86 percent of Latina women at the helm of purchasing decisions in households, the times are changing and economic power is shifting."

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